Mattress stores took over your city. Everywhere you look you can't escape them. The stores seem to be deserted, but there is a new one that opens almost every week. People don't buy mattresses very often, but a mattress company can sell them for over a thousand dollars each.
Unsold mattresses also hold their value very well. A mattress that no one has bought for a few years can still be sold at the same price. And eventually everyone will buy one or two mattresses. Mattress stores stay in business because they get healthy benefits.
It may seem that the store is empty every time you pass by, but this is all part of the business and accounted for. Because mattress stores have such low overheads, keeping them open isn't too expensive. Many mattress stores will remain open for long hours or in a less profitable market just to act as advertising for the mattress chain. The reason mattress stores can survive the retail apocalypse is that people care about the product.
After all, a good night's sleep is worth it. Because it is considered a large purchase (both in price and importance), customers prefer to buy mattresses in person rather than online similar to when buying furniture or a vehicle. Before placing their order, even customers who plan to buy a mattress online will always visit a retail store. And he bought Mattress Firm just as Mattress Firm was charging all this debt by buying all those competitors.
This is especially important for customers who need their mattress right away, such as those who move to a new house or apartment. So why are there so many mattress stores and how do they do it in today's world? The answer may surprise you. Around the time the money laundering conspiracy theory took off, there were 3,500 Mattress Firm stores in the U. Even customers who intend to buy a mattress online often visit a retail store before making their purchase.
This could explain how mattress stores can support those seemingly empty showrooms with a single employee sitting behind a desk. The introduction of new technologies in the mattress industry has made it easier for consumers to have mattresses customized to their liking. We must reasonably consider that the mattress store owner is not making a 900% contribution to the profits for every mattress he sells, unless the mattress store owner is also the mattress manufacturer. The company only has stores in three states (Illinois, Indiana, Wisconsin), but they have more than 80 branches.
During a recession, people postponed buying new mattresses, creating a kind of boom in mattress stores once the economy started to change. Every mattress store has a sale that never seems to end, and discounts are often offered to attract more people through the doors. Considering that everyone uses a mattress that is replaced every ten years, this translates into the sale of more than 33.5 million mattresses each year with substantial profit margins. And according to an investor presentation by industry giant Mattress Firm, dedicated mattress stores account for 46 percent of total mattress sales, easily outperforming furniture stores (35 percent) and department stores (5 percent) in most of the market.